Hundreds of incoming Realtor® officers and association executives brought enthusiasm and excitement to the 2011 NAR Leadership Summit, held the fourth week of August in Chicago. As a
co–presenter, I was energized by the reception given to myself and consultant/author Valarie Willis as we addressed those assembled for the afternoon session August 22.
It was inspiring to have 1,700 people shout, “We are Realtors®!” while we were on stage. But in all honesty, this was my first time speaking before such a large group and it was a little overwhelming – but in a positive way! Let me acknowledge that there’s a big difference in speaking before a group of 300 or 400 versus the large crowd that was in the gigantic hotel ballroom that afternoon.
I opened up by joking that after kicking the past president out of office, the incoming officers should take it easy on the association executive. Here’s what I meant: The executive now has to learn how to work with a lot of new personalities for the upcoming year and will do a better job if he or she is not burdened by new pressures and demands. I offered two recommendations. First, keep the business of the association simple; and second, remember what’s best for the membership is what really counts.
In a volunteer situation, it’s best to minimize the amount of action items that have to be addressed because the president just has one year in office. You can’t get a lot accomplished if there’s a large laundry list of items on the agenda for each meeting.
The best policy an incoming president can have is to listen to what the members have to say and be transparent. The association executive and the staff are there to take care of the day-to-day issues related to running the organization; the president should focus primarily on the needs of the members and recognize that they have a blank canvass to paint using every color on the pallet. But the leaders have to solicit and use input from everyone, not just a select few.
Let me elaborate. The four areas or characteristics of being a great leader are honesty, being forward-looking, being inspirational and competency in your profession. Of those four, honesty keeps surfacing as being the number one trait in a leader. A leader needs to say what he or she plans to do, and then do it.
I made it clear to the Realtor® officers and executives that leaders have to talk candidly about expecting the best out of others, and to be inspiring and authentic, especially in today’s market when we’re going through some tough times. You can’t sugarcoat the message.
The real estate industry is changing, and it will be much different three to five years out from what it is today. Realtor® leaders must realize that we must innovate in order to provide the best products and services for our members.